The Max Volume Flash Mascara by Rimmel London is comparatively not new. It has been there for a bit. Rimmel London has been my favorite brand for makeup especially mascaras for so many reasons. The quality is really good compared to the price tag which is low so that’s a plus point. It never dries out, none of my Rimmel London mascaras dried up at least. Moreover, since my usage is enormous that is almost daily, the mascara life is great! I picked this one up after reviewing a lot of other Rimmel London mascaras – old and new. My reason was the same – quality mascara with a low price tag and good result.
I love the packaging. It’s a bright pink with gold writing in a bold font. This makes up a really pretty tube which looks fun and girly. It’s kind of mascara that every uni-student should have! The Max Volume Flash Mascara is supposed to have a BIG brush – their biggest brush ever. It sure is big and chunky but maybe not as big as it says on the packaging (?!). The brush has very stiff bristles that help push their way through the lashes with ease. The bristles’ pattern is almost crisscross therefore when you apply the product the brush works its way through every lash of yours.
I have average lashes – not too small not too long. Hence the finish is nice and feathery and not-at-all stiff like other mascaras out in the market. I always feel mascaras that make your lashes stiff can damage them. Since I always purchase washable mascaras this felt nice and flexible on my eyelashes. The application is smooth and the mascara doesn’t clump. However I found it a bit difficult to work on my inner eyelashes with the size and length of this brush. So it took some effort and time hence a little con for me. 2 coats would definitely make your eyelashes twice the length as it did in my case. I always prefer my mascara in black and 003 Ultra Black is the perfect black. Moreover it is so easy to remove unlike other mascaras that do not come off nicely once you remove your make up.
Now, having said all this I still need to say that this is not the best mascara I have used in an affordable price bracket. I still believe Maybelline Colossal "Cat Eyes" Volume Express Mascara has been a better everyday mascara for me – brush, application and final look wise. The Max Volume Flash Mascara by Rimmel London is a good mascara with the price tag that it comes with. And trust me I have seen plenty of cheap mascaras that give you awful results! So my advice would be to give it a try and see if it satisfies you. In my next mascara review I would try to step up and share my experience of superior (read: expensive) mascaras. A big thanks to Sis for being my model here. ♥♥♥